Shift Paradigm

Lead Strategist

Remote - Full Time

About SH/FT

Shift Paradigm is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients.

Overview

Passionate about travel and premium brand experiences and have experience with the financial services industry? No stranger to all things email marketing? Also a little (read: a lot) nerdy about how data can be used to personalize customer experiences? You could be the seasoned Lead Strategist that we’re searching for. 

In this role, you’ll be our clients’ trusted consultant, their thought leader, and their strategic partner in email personalization. You will be responsible for insightful reporting, and collaborating with data engineers, designers, and writers to identify opportunities that drive business results. You will be responsible for measuring and understanding the impact of our client’s email marketing strategies – this will include data visualization, reporting, and insight generation in order to present strategic content recommendations. Though we have a work-from-almost-anywhere framework, this role works east coast hours.

You’ll be reporting directly to our Senior Director of Insights & Analytics. 

Responsibilities  
  • Create quantifiable, measurable content strategies for our clients’ email marketing programs that drive conversions. Recommend key data points and measurement methodologies to show the impact of our marketing approach and strategy on the client’s business.
  • Easily leverage dashboards and raw excel files to interpret data. Generate and communicate clear, compelling, and actionable insights.
  • Ensure that the marketing recommendations we deliver are based on a deep understanding of the client’s business and strategic objectives, and that client value is delivered through a mix of best-practices, creativity, and original thinking.
  • Lead and present at client meetings. Get others to believe in the ideas that you present and help guide your design and copywriting counterparts to see the strategy through to execution.
  • Be a subject matter expert on email marketing trends and best practices.
  • Identify business growth opportunities and develop strategic recommendations to support the growth of client relationships.
  • Ensure that analyses are delivered to clients error-free and in a timely manner.
  • Share best practices with clients and your colleagues.
  • Collaborate with and proactively respond to requests from clients and internal teams.
  • Collaborate with data engineers to identify new ways of looking at vast amounts of our clients’ customer data in order to answer business questions and develop insights.
Qualifications
  • 6-8+ years experience in email marketing at an agency, Fortune 500 company, or consultancy, especially within the travel or financial services industry.
  • Deep passion, curiosity, and understanding with regard to data analysis and a strong business sense.
  • Self-starter, problem solver. Resourceful and able to work with limited supervision.
  • Strong critical thinking and analytical skills. Able to identify quantifiable trends across campaign data, as well as develop testing plans.
  • Comfortable abstracting insights from large data sets and using dashboards (Tableau, AWS) to make engaging, customer-first content recommendations. 
  • Proficiency in Excel/Google Suite.
  • Advanced knowledge of email and digital marketing metrics.
  • Experience working with household brand names in travel or financial services preferred.
  • A highly detail-focused and organized mindset.
  • Ability to “manage up,” influence and work within a matrixed environment.
  • Executive presence; strong written and oral communication, with experience developing executive-ready, high-quality deliverables.
  • Excellent communication and time management skills.
  • Familiarity with email platforms (Salesforce Marketing Cloud) preferred but not required.

Our Commitment to DEIB

We strive to champion diversity, equity, inclusion, and belonging through our Project NEXT committee. This team of passionate internal advocates and external experts allows us to build and leverage a diverse and inclusive workforce and workplace by committing to represent and reflect the experiences, perspectives, and viewpoints of our people, partners, and communities we serve. We are committed to providing knowledge and career opportunities to the next generation of digital marketers while championing diversity and equality in the workplace.

At the core of our success is our culture and dedication to maintaining a positive work environment, encouraging professional growth, and promoting the health and well-being of our employees.

We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

As required by law, Shift Paradigm provides a reasonable range of compensation for roles that may be hired in California, Colorado, Hawaii, New York, New Jersey or Washington. The salary range for these residents is $195,000.00 to $115,000.00. Salary is based on several factors including but not limited to role, skillset, relevant education, level of experience, certifications, etc. In addition to base salary, Shift Paradigm offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks. 

Apply: Lead Strategist
* Required fields
First name*
Last name*
Email address*
Location
Phone number*
Resume*

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or paste resume

Paste your resume here or attach resume file

Who referred you to this position? Enter their first and last name here.
How many years of experience do you have with email marketing?*
How many years of experience do you have working with dashboards and/or large data sets?*
Please give an example of how you recently surfaced an insight and translated it into a marketing strategy or test.*
What are your compensation expectations for this position?*
Are you set up to work remotely?*
Can you perform the essential functions of the job for which you are applying, with or without reasonable accommodation?*
Are you authorized to work lawfully in the United States or Canada for Shift Paradigm*
Will you now or in the future require sponsorship for employment visa status?*
Are you willing to undergo a background check in accordance with local law/regulations? (US Only)*
Did anyone refer you to this position? (Please leave blank if the answer is No)
This position does require working east coast hours. Please list your time zone.*
The following questions are entirely optional.
To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.
Gender
Race/Ethnicity
Invitation for Job Applicants to Self-Identify as a U.S. Veteran
  • A “disabled veteran” is one of the following:
    • a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or
    • a person who was discharged or released from active duty because of a service-connected disability.
  • A “recently separated veteran” means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.
  • An “active duty wartime or campaign badge veteran” means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.
  • An “Armed forces service medal veteran” means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.
Veteran status
I IDENTIFY AS ONE OR MORE OF THE CLASSIFICATIONS OF PROTECTED VETERAN LISTED ABOVE
I AM NOT A PROTECTED VETERAN
I DON’T WISH TO ANSWER
Voluntary Self-Identification of Disability
Voluntary Self-Identification of Disability Form CC-305
OMB Control Number 1250-0005
Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Please check one of the boxes below:
YES, I HAVE A DISABILITY, OR HAVE HAD ONE IN THE PAST
NO, I DO NOT HAVE A DISABILITY AND HAVE NOT HAD ONE IN THE PAST
I DO NOT WANT TO ANSWER

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Name Date
Human Check*